![]() ![]() ![]() Once you’ve narrowed down the broad category for your startup jewelry business, it’s time to carve out a niche for your products. Occasion/statement, design-savvy/collector/gift-giving customerīiko's jewelry sits somewhere in between costume and fine, selling high-quality designs made for everyday wear.Price point varies but usually mid-range.This category covers everything else, from jewelry made with mid-range materials (textile, metals, semi-precious gems, wood, 3D printing, etc.) to jewelry defined as art (collectible, made to order, one of a kind) or highly skilled craftsmanship.Made of inexpensive or less expensive metals and materials (beads, wire, plated metal, plastic, synthetic gems, etc.).For the luxury/wedding/special occasion customer.Made with excellent craftsmanship, usually not mass produced.Made with precious and semi-precious metals and gems.Each category has its own materials, production process, price point, and customer profile: One of the first questions to ask yourself is: fine or fashion? Or maybe your interest lies somewhere in between. Whatever your motivation or skill level, understanding how to start a successful jewelry business at home or anywhere comes with its own set of considerations and complications. ![]()
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January 2023
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